Why Many Brands Are Turning to TikTok to Engage with Their Audience Base

2022-03-09T10:46:58+00:00

As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are now turning their attention to the short-form video app in a bid to appeal to a younger audience. There are [...]

Why Many Brands Are Turning to TikTok to Engage with Their Audience Base2022-03-09T10:46:58+00:00

How To Refresh Evergreen Content

2021-08-20T11:28:19+01:00

By now, we’re sure you are aware that Content is King; but some content is so popular and provides such benefit to your audience that it can be used again.  This category of content is known as evergreen content. To continuously engage with your audiences, a portion of your content will most likely be focussed on trends or current events. [...]

How To Refresh Evergreen Content2021-08-20T11:28:19+01:00

Tried and Tested Influencer Collaboration Types

2021-05-24T08:30:43+01:00

Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be just like them, which means using the same products they do.   Influencer collboration can help you grow your brand [...]

Tried and Tested Influencer Collaboration Types2021-05-24T08:30:43+01:00

What is Clubhouse?

2021-03-03T10:13:05+00:00

Clubhouse is an audio-only social media app launched by Paul Davidson and Rohan Seth. According to the website, it’s a “new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.” Founded in spring 2020 and reportedly valued at $100 million at the time, users had climbed [...]

What is Clubhouse?2021-03-03T10:13:05+00:00

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

2018-12-03T12:03:16+00:00

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+00:00

Webinar: How To Use Social Media Audience Insights To Drive Your Marketing Strategy

2021-10-29T12:09:45+01:00

Join us on Thursday 26th April at 12.30pm (BST) for our latest practical marketing webinar where Rob Hill, Head of Brand at Pulsar, looks at how marketers can connect social media audience insights to help refine their marketing strategy and segmentation. Over the last 10 years, audience insights and research have become increasingly sophisticated with the addition of new techniques [...]

Webinar: How To Use Social Media Audience Insights To Drive Your Marketing Strategy2021-10-29T12:09:45+01:00

How to Successfully Measure Social Media ROI

2020-11-19T12:47:09+00:00

Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as a part of their integrated communications plans. Love it or hate it, a well-executed social media marketing campaign can win [...]

How to Successfully Measure Social Media ROI2020-11-19T12:47:09+00:00

Free Webinar: Your Social Media Reporting Toolkit.

2016-10-31T11:26:15+00:00

Join us on 4 November at 12.30pm (GMT) for the latest in our practical marketing webinars to see which tools you should be using for your social media reporting. Social media is evolving fast, from an engagement channel to a more mature marketing channel that drives acquisition and retention. There is a vast array of tools available, so it’s important [...]

Free Webinar: Your Social Media Reporting Toolkit.2016-10-31T11:26:15+00:00

Integrating Social Media In Your Marketing Campaigns

2018-06-24T12:15:24+01:00

Social media is a powerful catalyst in the customer decision making process. It’s influence is great, and integrating it into your current and future marketing efforts will ensure you can harness it’s power and utilise it properly. How Social Media Fits In To The Marketing Funnel Social media is traditionally seen by many marketing agencies as a feeder for the [...]

Integrating Social Media In Your Marketing Campaigns2018-06-24T12:15:24+01:00