7 Steps to Prepare for a Social Media Crisis

2022-03-09T15:14:47+00:00

A social media crisis is a scary prospect for any business or marketer. However, with careful planning and the right attitude, it can be dealt with and managed effectively. Our seven steps to prepare for a social media crisis will help you prepare for the worst. What is a Social Media Crisis? A social media crisis is a situation that [...]

7 Steps to Prepare for a Social Media Crisis2022-03-09T15:14:47+00:00

What is the Difference Between Paid, Owned and Earned Media?

2021-07-26T12:02:42+01:00

You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you can utilise them to help grow your online presence.  What is owned media? Owned media refers to any web property [...]

What is the Difference Between Paid, Owned and Earned Media?2021-07-26T12:02:42+01:00

Tried and Tested Influencer Collaboration Types

2021-05-24T08:30:43+01:00

Influencer marketing is extremely popular with brands because it is a highly effective advertising tool. Consumers trust recommendations from real people far more than traditional adverts created by brands themselves. Influencers are revered by their followers who want to be just like them, which means using the same products they do.   Influencer collboration can help you grow your brand [...]

Tried and Tested Influencer Collaboration Types2021-05-24T08:30:43+01:00

Email Marketing Vs Social Media Marketing: Is There Really Only One Winner?

2016-12-10T17:16:03+00:00

There are literally hundreds of articles out there weighing up the pros and cons of using email marketing and social media. But the big issue with these articles is that they pit the two against each other to find a winner and a loser. In the current age, where cross channel marketing campaigns are the norm and every digital channel [...]

Email Marketing Vs Social Media Marketing: Is There Really Only One Winner?2016-12-10T17:16:03+00:00

The Value of Social Media Mentions In Business

2020-09-06T12:59:04+01:00

Social media is the no longer the future for marketing, it’s the here and now, and therefore it is ever more important for marketers to understand how to optimise it as a digital tool and interpret the impact of it. There are many ways in which social media marketing efforts can be measured, and one of the most common focuses [...]

The Value of Social Media Mentions In Business2020-09-06T12:59:04+01:00

3 Key Social Media Marketing Trends For Modern Marketers

2017-11-09T13:16:22+00:00

In the ever evolving landscape of marketing, it is unsurprising that so many new trends, some more relevant than others, often come and go. Not all trends that emerge are as useful or as long lasting as others, and with each trend often taking a significant amount of time and effort for marketers to focus on it, it’s vital to [...]

3 Key Social Media Marketing Trends For Modern Marketers2017-11-09T13:16:22+00:00

Could Images Be Losing Their Appeal In Social Media Marketing?

2016-12-10T17:16:09+00:00

For such a long time it has been drilled into us that images are the way forward in social media marketing. They are eye-catching, attention grabbing and their information is easily absorbed, ideal for the fast paced and fleeting nature of social media. But according to the latest Market Industry Report released this week by Social Media Examiner (SME), the image [...]

Could Images Be Losing Their Appeal In Social Media Marketing?2016-12-10T17:16:09+00:00