The way people search for information is undergoing a change and a transformation and this means we have more tasks to add to our marketing to do lists. Traditional Search Engine Optimisation (SEO) has long been the cornerstone of digital [Read More]
A good content strategy can give you a strong foundation for many areas of success. When executed correctly it can take you to your correct audience, improve your brand perception and reach, and longer term - depending on the nature [Read More]
This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible [Read More]
PPC ads and organic SEO efforts are often pitted against each other, with people asking ‘which one should I use?’ But in actual fact, using the two combined can have much better results than when each one is used separately. [Read More]
One of the most popular questions when it comes to driving traffic to your website is ‘what’s best, pay per click (PPC) or search engine optimisation (SEO)?’ By using pay per click advertising options through programs such as Google Adwords, [Read More]
