As we look back on the one-year anniversary of the first lockdown in the UK, it’s hard to believe how accustomed we have all become to using digital channels, services and methods of communications. At the time that many segments of the market were strapping into their first Microsoft Team and Zoom sessions, businesses across the world realised that they [...]
PPC ads and organic SEO efforts are often pitted against each other, with people asking ‘which one should I use?’ But in actual fact, using the two combined can have much better results than when each one is used separately. So how exactly can using pay per click (PPC) advertising boost your organic search engine optimisation (SEO) strategy? More Data [...]
One of the most popular questions when it comes to driving traffic to your website is ‘what’s best, pay per click (PPC) or search engine optimisation (SEO)?’ By using pay per click advertising options through programs such as Google Adwords, you are essentially bidding with competitors to get your link at the very top of the first search engine page [...]
Search engine marketing, commonly known as SEO (search engine optimisation) plays a vital role in the digital success of an organisation. Yet many of us are still struggling to pin down the right balance and mix of components to maximise our SEO efforts. So what makes an effective search marketing strategy? Understanding of the Target Audience SEO is about driving [...]