As marketers, understanding customer needs is central to what we do. During a recent webinar, we discussed the latest figures from Ardour SEO on the number of daily Google searches that were performed on average in 2020. With this figure coming in at a staggering two trillion, it’s clear to see how more and more of your customers are turning [...]
Watch our latest practical marketing webinar where Sue Ollerhead looks at how marketers can develop a successful keyword strategy. Every purchase starts with a problem, and with 2 trillion Google searches per day in 2019, your customers are increasingly turning to the internet to find the solution. Knowing your customers inside and out and supporting them with key content at [...]
PPC ads and organic SEO efforts are often pitted against each other, with people asking ‘which one should I use?’ But in actual fact, using the two combined can have much better results than when each one is used separately. So how exactly can using pay per click (PPC) advertising boost your organic search engine optimisation (SEO) strategy? More Data [...]
One of the most popular questions when it comes to driving traffic to your website is ‘what’s best, pay per click (PPC) or search engine optimisation (SEO)?’ By using pay per click advertising options through programs such as Google Adwords, you are essentially bidding with competitors to get your link at the very top of the first search engine page [...]