Why Marketers Should Be Focusing On Intent, Not Behaviour

2016-12-10T17:16:12+00:00

The following is a summary of this article in Marketing Week with our additional opinions added to the mix. In today’s society, the idea of ‘retargeting’, the strategy of showing people the same products they have been looking at previously in ads on other sites at points in the future, makes sense. In theory, having the same item you have [...]