The Impact Of Micro and Macro Environment Factors on Marketing

2021-11-08T14:32:41+00:00

There are two elements within the external marketing environment; micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Micro Environment Factors Suppliers: Suppliers can control the success of the business when they hold power. The supplier holds the power when they are the only [...]