Metrics

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help [Read More]

2025-07-06T13:34:57+01:00December 3rd, 2018|

3 Key Customer Experience Metrics You Should Be Measuring

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. [Read More]

2025-07-06T13:22:40+01:00October 30th, 2017|