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How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

2018-12-03T12:03:16+00:00

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+00:00

How to Successfully Measure Social Media ROI

2020-11-19T12:47:09+00:00

Social media has exploded as a platform for marketing businesses. Some business models exist entirely on social media with little or no alternative online presence. Whilst some diligently invest marketing and adverting spend on running successful social media campaigns as a part of their integrated communications plans. Love it or hate it, a well-executed social media marketing campaign can win [...]

How to Successfully Measure Social Media ROI2020-11-19T12:47:09+00:00