How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)
2018-12-03T12:03:16+00:00Social media is an increasingly popular channel for digital marketing activities. It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans. Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]