At its core, generative AI is a type of artificial intelligence that does not just analyse data but creates new outputs from patterns in that data. Understanding how marketers use generative AI has become increasingly important as these tools move [Read More]
Artificial intelligence is rapidly reshaping how marketers plan, create and deliver content and ChatGPT is at the centre of that shift. For many teams, using ChatGPT for marketing is no longer experimental; it’s a practical way to work faster, think [Read More]
Michael Porter proposed the concept of three generic (or ‘catch all’) strategies in his 1985 book, “Competitive Advantage: Creating and Sustaining Superior Performance”. The basic proposal of Porter's Generic Strategies are that there are three main approaches that organisations can [Read More]
A good content strategy can give you a strong foundation for many areas of success. When executed correctly it can take you to your correct audience, improve your brand perception and reach, and longer term - depending on the nature [Read More]
We need information and insight to generate relevant content, products or services, distribution strategies and ultimately a strong relationship with our customers. Ultimately, we need to be able to attract, retain and develop loyalty that leads to advocacy by knowing [Read More]
Repurposing content can save valuable resources, such as time and money; it ensures you get the most out of your content creation efforts and enables you to reach new audiences. This post will explain what content is best for repurposing [Read More]
Oxford College of Marketing has been awarded a further 12 commendations from The Chartered Institute of Marketing, acknowledging their superb results for the July 2022 assessment board. Commendations are awarded by CIM to accredited study centres that provide outstanding academic [Read More]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I [Read More]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing [Read More]
Clubhouse is an audio-only social media app launched by Paul Davidson and Rohan Seth. According to the website, it’s a “new type of social network based on voice—where people around the world come together to talk, listen and learn from [Read More]
