User Generated Content (UGC) has become the currency of modern brands. It’s the social proof that gives your brand authenticity and trust in a way that traditional advertising simply can’t. From customer reviews and unboxing videos to everyday social posts, [Read More]
Michael Porter proposed the concept of three generic (or ‘catch all’) strategies in his 1985 book, “Competitive Advantage: Creating and Sustaining Superior Performance”. The basic proposal of Porter's Generic Strategies are that there are three main approaches that organisations can [Read More]
We need information and insight to generate relevant content, products or services, distribution strategies and ultimately a strong relationship with our customers. Ultimately, we need to be able to attract, retain and develop loyalty that leads to advocacy by knowing [Read More]
Watch our latest webinar that explores how to embrace and integrate AI tools as a marketing professional. ChatGPT is a powerful tool that has taken the world by storm with its seemingly endless possibilities. Marketing tools have been using machine [Read More]
By now, we’re sure you are aware that Content is King; but some content is so popular and provides such benefit to your audience that it can be used again. This category of content is known as evergreen content. To [Read More]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I [Read More]
You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you [Read More]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing [Read More]
Students from Oxford College of Marketing Students are celebrating a fantastic 97% pass rate for all CIM qualification assessments for the recent April assessment board. This compares favourably to the CIM global average of 91% Our reputation for excellent academic [Read More]
Join us on Thursday 26th April at 12.30pm (BST) for our latest practical marketing webinar where Rob Hill, Head of Brand at Pulsar, looks at how marketers can connect social media audience insights to help refine their marketing strategy and [Read More]
