5 Marketing Metrics To Focus On in 2015

2016-12-10T17:16:02+00:00

With the digital shift that marketing has experienced, it’s not surprising that there is an increasing focus on ‘quantitative’ data. Having access to droves of marketing data in the digital age has become both a help and hindrance to modern marketers, with the data allowing us to pin down and continuously improve strategies while at the same time causing confusion [...]