marketing plans

Should We Question Traditional Strategic Marketing Planning Models?
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Should We Question Traditional Strategic Marketing Planning Models?

Should We Question Traditional Strategic Marketing Planning Models?

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) [Read More]

Red Barrington2025-07-06T14:34:58+01:00November 20th, 2017|

Analysing and Auditing

The process of analysis as part of the planning process involves both an external audit and an internal audit. The advantages of scanning the environment include: · Opportunities can be spotted and capitalized upon · Provides objective information which [Read More]

Red Barrington2020-11-19T12:48:28+00:00December 17th, 2012|