marketing plan

Should We Question Traditional Strategic Marketing Planning Models?

2018-06-24T11:13:57+01:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]

Should We Question Traditional Strategic Marketing Planning Models?2018-06-24T11:13:57+01:00

How to do Marketing Planning Under Tough Circumstances

2019-04-13T18:17:14+01:00

I’m not going to beat around the bush: if you want your marketing to work, then you need to have a plan. However, we live in the world of “now”. We all have clients or bosses who want us to “deliver results fast”. They all agree that marketing planning is great but…”Can you do some marketing now?” When faced with [...]

How to do Marketing Planning Under Tough Circumstances2019-04-13T18:17:14+01:00