Repurposing content can save valuable resources, such as time and money; it ensures you get the most out of your content creation efforts and enables you to reach new audiences. This post will explain what content is best for repurposing [Read More]
It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing [Read More]
Listen again to our latest practical marketing webinar where Toni Fitch looks at how you can successfully develop a test and learn programme across digital channels. Without undertaking some form of testing, an organisation cannot successfully improve on its performance. [Read More]
Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing [Read More]
Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. [Read More]
Marketing metrics are what help marketers determine just how successful their efforts are. We are lucky to now be able to measure in much more detail the impact of our marketing efforts, particularly in the digital world, due to advancements [Read More]
Marketing metrics are essential and Oxford College of Marketing measures every stage of success. We measure the number of students that attend one of our intensive weekends, move on to take up a vocational course and sit exams and deliver [Read More]
