marketing metrics

How to Measure Content Marketing Success

2021-06-18T08:56:21+01:00

It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing in relation to your conversion goals. In this post, we will look at how you can calculate your content marketing [...]

How to Measure Content Marketing Success2021-06-18T08:56:21+01:00

Webinar: Developing a Successful Test and Learn Programme Across Digital Channels

2019-10-29T12:07:35+00:00

Listen again to our latest practical marketing webinar where Toni Fitch looks at how you can successfully develop a test and learn programme across digital channels. Without undertaking some form of testing, an organisation cannot successfully improve on its performance. A test and learn programme is designed to quickly experiment on hypotheses, before measuring and understanding outputs of tests undertaken [...]

Webinar: Developing a Successful Test and Learn Programme Across Digital Channels2019-10-29T12:07:35+00:00

Delivering Campaign Success: Using KPIs To Measure Performance

2022-03-10T09:58:01+00:00

Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. In this blog [...]

Delivering Campaign Success: Using KPIs To Measure Performance2022-03-10T09:58:01+00:00

3 Key Customer Experience Metrics You Should Be Measuring

2018-06-24T12:34:06+01:00

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. No matter what sphere your business is in, it is now more important than ever to be constantly measuring your [...]

3 Key Customer Experience Metrics You Should Be Measuring2018-06-24T12:34:06+01:00

How To Determine Which Marketing Metrics You Should Measure

2016-12-10T17:16:00+00:00

Marketing metrics are what help marketers determine just how successful their efforts are. We are lucky to now be able to measure in much more detail the impact of our marketing efforts, particularly in the digital world, due to advancements in technology and methods. But with so many different metrics showing different results, how do you know which ones you [...]

How To Determine Which Marketing Metrics You Should Measure2016-12-10T17:16:00+00:00

5 Marketing Metrics To Focus On in 2015

2016-12-10T17:16:02+00:00

With the digital shift that marketing has experienced, it’s not surprising that there is an increasing focus on ‘quantitative’ data. Having access to droves of marketing data in the digital age has become both a help and hindrance to modern marketers, with the data allowing us to pin down and continuously improve strategies while at the same time causing confusion [...]

5 Marketing Metrics To Focus On in 20152016-12-10T17:16:02+00:00

Measuring Success – Marketing Metrics to Gain Insights

2020-11-19T12:50:11+00:00

Marketing metrics are essential and Oxford College of Marketing measures every stage of success. We measure the number of students that attend one of our intensive weekends, move on to take up a vocational course and sit exams and deliver assignments. We track the progress all the way through the process and we share our results - in fact our [...]

Measuring Success – Marketing Metrics to Gain Insights2020-11-19T12:50:11+00:00