Choosing what to study can be a challenge, especially if you’re not entirely set on your future career path yet. Studying marketing not only prepares you for a career in that specific field but also equips you with a wide [Read More]
Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I [Read More]
In the current unprecedented pandemic of Covid-19 and indeed even before, many people have been looking at the possibilities of the virtual learning world with increased fervour. Students looking to fit study around a busy schedule have found that there [Read More]
Jo Ellick suffered a great tragedy while studying for her Diploma in Marketing when her husband was struck with cancer. Jo gave up on her studies to care for her husband. After he passed away, Jo took the brave leap [Read More]
With pass rates of 100% in August 2012 for our CAM Digital Award students and with success stories like Anja Johnson, an OXCOM student who achieved the world’s highest marks, there has never been a better time to consider studying [Read More]
How to produce strategic plans for your key customers. Find more marketing videos at OxLearn
Market Segmentation - Oxford College of Marketing How to assess whether your marketing strategies create or destroy shareholder value
Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science.
Professor Malcolm McDonald will help you to understand: The challenges of planning and how world class companies deal with them The need for marketing planning How and where to begin How to get an overview of the total [Read More]
