The Importance of Market Segmentation

2016-12-10T17:16:08+00:00

Image credit: Smart Insights Over the coming months, as we edge closer to the roll out of the new CIM Certificate/Diploma in Professional Marketing syllabi in September 2014, we will be looking at some of the key topics that fall under the new modules. Market Segmentation: The Importance of Getting To Know Your Customers  One of the key [...]