How to produce strategic plans for your key customers. Find more marketing videos at OxLearn
Market Segmentation - Oxford College of Marketing How to assess whether your marketing strategies create or destroy shareholder value
Professor Malcolm McDonald will explain to you how company valuation can be taken from an art to a science.
Professor Malcolm McDonald will help you to understand: The challenges of planning and how world class companies deal with them The need for marketing planning How and where to begin How to get an overview of the total process Find more marketing videos at OxLearn