macro environment

What is a PESTEL analysis?


A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organisation. The letters stand for Political, Economic, Social, Technological, Environmental and Legal. In this blog, we will look at what a PESTEL analysis is used for as well as the advantages and disadvantages of using it in a business setting. In marketing, [...]

What is a PESTEL analysis?2021-10-29T10:39:40+01:00

The Impact Of Micro and Macro Environment Factors on Marketing


There are two elements within the external marketing environment; micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing plan. Micro Environment Factors Suppliers: Suppliers can control the success of the business when they hold power. The supplier holds the power when they are the only [...]

The Impact Of Micro and Macro Environment Factors on Marketing2021-11-08T14:32:41+00:00