ISMM sales and marketing management

The Important Role of Sales In An Organisation
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The Important Role of Sales In An Organisation

The Important Role of Sales In An Organisation

In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales in an organisation is to bridge the gap between the potential customer’s needs and the products/services that [Read More]

Red Barrington2024-01-15T17:38:50+00:00October 17th, 2014|

Understanding The Four Main Influences on Consumer Buying Behaviour
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Understanding The Four Main Influences on Consumer Buying Behaviour

Understanding The Four Main Influences on Consumer Buying Behaviour

In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging [Read More]

Red Barrington2024-07-12T16:20:45+01:00September 5th, 2014|