The Important Role of Sales In An Organisation

2019-07-22T11:54:54+01:00

In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs. Here are some of the key ways in which sales impact the organisation’s success: Sales [...]

The Important Role of Sales In An Organisation2019-07-22T11:54:54+01:00

Understanding The Four Main Influences on Consumer Buying Behaviour

2018-06-24T12:13:57+01:00

In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging these influential factors is what makes these efforts highly successful. When we choose to buy something, we typically go through [...]

Understanding The Four Main Influences on Consumer Buying Behaviour2018-06-24T12:13:57+01:00