How Inconsistent Branding Breaks Down Customer Trust

2016-12-10T17:16:02+00:00

Branding, when done well, is like a company’s fingerprint. It is unique to the business, how we identify it and it is what sets it apart from the competition. Most importantly, it is what reinforces trust between the company and the customer. But, even with branding playing such an important role in the company’s identity and the customer’s decision making process, so many [...]