Improving Customer Value In The Digital World

2018-06-24T12:05:06+01:00

Understanding and delivering customer value are key components in the success of any brand, and marketing plays a large part in the delivery of value. What Is Customer Value? There are many interpretations of what customer value actually is. One of the most commonly sited definitions is from Woodruff (1997) who defines customer value as “a customer perceived preference for [...]