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Webinar: Measuring Marketing Strategies With Google Analytics

2019-08-19T11:56:45+01:00

Watch our latest practical marketing webinar where inbound marketing expert Alex Hutson, looks at how you can successfully create a marketing measurement system using Google Analytics. It is now more important than ever for marketers to demonstrate the ROI of their activities. This webinar will provide a step-by-step guide to setting up a robust marketing measurement system using Google Analytics [...]

Webinar: Measuring Marketing Strategies With Google Analytics2019-08-19T11:56:45+01:00

How to Create Profitable Buyer Personas in No Time

2022-10-16T14:04:05+01:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

How to Create Profitable Buyer Personas in No Time2022-10-16T14:04:05+01:00