AI is in the tools you use, the content you see and probably somewhere in your workflow already. When it comes to generative AI for marketers, expectations are shifting quickly. But here’s the thing, most marketers aren’t using it particularly [Read More]
At its core, generative AI is a type of artificial intelligence that does not just analyse data but creates new outputs from patterns in that data. Understanding how marketers use generative AI has become increasingly important as these tools move [Read More]
Generative AI is now embedded in everyday marketing. Blogs, emails, social posts, landing pages and even strategy documents are drafted using it. Used well, it saves time and sharpens thinking. Used carelessly, using generative AI for content can quietly erode [Read More]
If you’re in marketing, you’ve probably noticed: AI isn’t just showing up in headlines anymore it’s showing up in your tools, your campaigns and maybe even your competitors’ strategies. One area leading the change is generative AI in marketing, a [Read More]
What is GPT? GPT is a Generative Pre-trained Transformer, a language model that predicts the next token (piece of text) given previous tokens. ChatGPT builds on this core model with added instructions, safety layers and tools so it behaves more [Read More]
The social media landscape has been one of the most dynamic sectors in marketing in recent years. Algorithms change, platforms experience exponential growth while others lose their appeal, and existing platforms evolve, surprising both users and marketers. Whatever 2024 brings, [Read More]
