Why Facebook Cutting Brand’s Reach Is Actually Doing Marketing A Favour

2016-12-10T17:16:01+00:00

Facebook has been slated for their decision to cut the reach of brand’s ‘organic’ (otherwise known as unpaid) content. “It’s just so they can make more money from us!” I hear you say. Yes, that does come into it. Social networks have to find ways to monetize what they offer. But that isn’t the only motivation behind their move towards [...]