The Role of Positive Emotion in Successful Viral Marketing

2018-06-24T12:07:13+01:00

Viral marketing is any marketing method that encourages sharing of the marketing message from one internet user to another. The viral (sharing) aspect has many benefits including virtually free and exponential exposure of the company and their message to a large and vast audience. The Emotional Link Research published on Harvard Business Review found that there is a strong link [...]