Watch our latest practical marketing webinar where Stephen Pratley shows the potential of automated email campaigns to nurture leads and grow online sales. Implemented Your Automated Email Programme A chasm exists between Marketing and Sales in many organisations with neither side taking prospects from “interested” to “ready to buy”. This webinar shows how simple technology can close some of that gap. [...]
Do you feel as though you’re struggling to engage with your email audience? Are you wondering if your email copywriting needs improvement? How can you make your written word stand out amongst the masses of emails everyone seems to be receiving on a daily basis? In this technology-driven world, almost everyone is just a step away from their smartphone, tablet [...]
Oxford College of Marketing Tutor and owner of Heads Up Marketing, Sue Ollerhead, looks at why email marketing is still an important tool for businesses today and provides some tips on improving performance. The statistics speak for themselves; with 2500 billion email users around the world, email marketing now plays a key role in every stage of the buying cycle. [...]
We’re pleased to announce our latest Marketing in Practice webinar! In June, we’re focusing on understanding email deliverability and how it can be improved. The webinar will take place on Thursday 23rd June 2016 at 12.30pm (BST) and is free for anyone to attend - just sign up here. You may have the best email creative, a great subject line and [...]
There are literally hundreds of articles out there weighing up the pros and cons of using email marketing and social media. But the big issue with these articles is that they pit the two against each other to find a winner and a loser. In the current age, where cross channel marketing campaigns are the norm and every digital channel [...]
“Email marketing is dead; long live email marketing” is the chant you will hear many a marketer utter these days. But don’t be fooled. Email is alive and well, and if you aren’t using it you can be sure your competitors will be... The reason email was shunned by many marketers in the first place was because of the rise [...]