Digital Marketing

OXCOM Students Celebrate Outstanding 96% Pass Rate For Latest CIM Assessments

2022-11-04T09:12:39+00:00

Congratulations to our students who are celebrating a fantastic set of results for the latest CIM assessment board! Despite September being a quieter board for assessment submissions, our brilliant students still achieved an overall pass rate of 96% across all CIM qualifications, compared to the average CIM pass rate of 86%. Once again, the College has delivered a set of exceptional [...]

OXCOM Students Celebrate Outstanding 96% Pass Rate For Latest CIM Assessments2022-11-04T09:12:39+00:00

Your Essential Guide to SMART objectives

2022-09-21T19:29:31+01:00

The foundation for any effective marketing plan is clear, SMART objectives. These will provide direction for all stakeholders, the ability to track performance and refocus actions to achieve the business end goals – whether these are for setting up a new small business venture, planning a small, short-term project or writing a significant long-term strategic plan. The acronym SMART has [...]

Your Essential Guide to SMART objectives2022-09-21T19:29:31+01:00

OXCOM Students Celebrate Fantastic 97% Pass Rate For CIM Assessments

2022-06-01T08:42:22+01:00

Oxford College of Marketing students are celebrating another fantastic set of results for the recent CIM assessment board. Students achieved a 97% pass rate across all CIM qualifications, comparing favourably to the over CIM pass rate of 89% Our reputation for delivering outstanding results has continued with students achieving 100% pass rates across 13 modules in total. Congratulations to our [...]

OXCOM Students Celebrate Fantastic 97% Pass Rate For CIM Assessments2022-06-01T08:42:22+01:00

Webinar: PR on Demand: Finding Your Brand Voice

2022-05-16T12:24:32+01:00

Missed our latest PR on Demand Webinar on finding your brands voice? Don’t worry, you can catch up on it here.  This webinar explores ways to review and develop brand language. It looks at a variety of topics including what a brand voice is and what it isn’t, exploration of good, bad (and the ugly!) practical examples and they key [...]

Webinar: PR on Demand: Finding Your Brand Voice2022-05-16T12:24:32+01:00

Customer Centric Marketing Turns Customers Into Fans

2022-03-09T09:49:08+00:00

We are all obsessed with the top of the funnel. Bringing people in the door and acquiring new customers. We’ve always been this way inclined. Haven’t we? To some extent, you can understand why. After all, we can measure the return on advertising spend (ROAS). In fact, we’ve become obsessed with this, and in my mind, it has been to [...]

Customer Centric Marketing Turns Customers Into Fans2022-03-09T09:49:08+00:00

Why Many Brands Are Turning to TikTok to Engage with Their Audience Base

2022-03-09T10:46:58+00:00

As a relatively new social media platform, TikTok is growing in popularity. While the platform is incredibly popular amongst young people the world over, it is becoming increasingly appealing to a more diverse range of demographics. Indeed, many brands are now turning their attention to the short-form video app in a bid to appeal to a younger audience. There are [...]

Why Many Brands Are Turning to TikTok to Engage with Their Audience Base2022-03-09T10:46:58+00:00

Six Reasons Why Your Organisation Needs a Customer Centric Roadmap

2021-08-07T16:42:40+01:00

Since I started my career, 38 years ago, on the shop floor of my late Father’s retail optical chain in Glasgow, I have been deeply passionate about customer service, customer experience and putting customers at the heart of all I do. I’ve lived and breathed it in every role I’ve had since including running the multichannel operations for Harrods, Burberry, [...]

Six Reasons Why Your Organisation Needs a Customer Centric Roadmap2021-08-07T16:42:40+01:00

What is the Difference Between Paid, Owned and Earned Media?

2021-07-26T12:02:42+01:00

You may have heard of the terms paid, owned and earned media in relation to digital and content marketing strategies. In this post, we will explain what the differences are between the three forms of media and consider how you can utilise them to help grow your online presence.  What is owned media? Owned media refers to any web property [...]

What is the Difference Between Paid, Owned and Earned Media?2021-07-26T12:02:42+01:00

How to Measure Content Marketing Success

2021-06-18T08:56:21+01:00

It is notoriously difficult to quantify the success of content marketing because many factors are involved. Content does not always lead to direct sales. However, there are many metrics that are useful in gauging how well your content is performing in relation to your conversion goals. In this post, we will look at how you can calculate your content marketing [...]

How to Measure Content Marketing Success2021-06-18T08:56:21+01:00

OXCOM Students Achieve 97% Pass Rate In Latest CIM Assessment Results!

2021-06-04T09:22:26+01:00

Students from Oxford College of Marketing Students are celebrating a fantastic 97% pass rate for all CIM qualification assessments for the recent April assessment board. This compares favourably to the CIM global average of 91% Our reputation for excellent academic results has continued with 100% pass rates being achieved across 12 CIM modules. Congratulations to our students studying Foundation Certificate [...]

OXCOM Students Achieve 97% Pass Rate In Latest CIM Assessment Results!2021-06-04T09:22:26+01:00