OXCOM at 20: Key Marketing Changes in the Last 20 Years

2016-12-10T17:15:54+00:00

As The Oxford College of Marketing celebrates turning 20, Managing Director Jane Young reflects on some of the key marketing changes in the last 20 years. Marketing has changed dramatically over the last 20 years. Arguably a lot of the theory has stayed the same like the marketing planning process and putting the customer at the centre of the organisation; but [...]