Webinar: PR on Demand: Digital, Audiences And The Drivers of Change

2022-03-10T09:25:20+00:00

Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne.  The first in our PR on Demand webinar series, provides an insight into some of the trends PR practitioners need to be mindful of, to ensure that their communications are resonating with their target audiences.  The [...]

Webinar: PR on Demand: Digital, Audiences And The Drivers of Change2022-03-10T09:25:20+00:00

How to Create Profitable Buyer Personas in No Time

2021-10-29T12:02:56+01:00

If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the [...]

How to Create Profitable Buyer Personas in No Time2021-10-29T12:02:56+01:00

5 Key Tools for A Digital Marketing Audit

2016-12-10T17:15:54+00:00

Let’s face it, the ongoing task of conducting a digital marketing audit can sometimes feel like solving a jigsaw puzzle without looking at the box. From free to professional versions, there are now many products on the market that boast countless features to track the progress of your digital efforts against competitors. If you are feeling spoiled for choice, a [...]

5 Key Tools for A Digital Marketing Audit2016-12-10T17:15:54+00:00