Watch our latest ‘Digital, Audiences And The Drivers of Change For The PR Profession’ webinar, with Chief Executive of Digital Drums Ltd, Steve Dunne. The first in our PR on Demand webinar series, provides an insight into some of the [Read More]
If you haven’t heard of buyer personas before now, here is an excellent definition from web-marketing legends, Hubspot: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. [Read More]
Let’s face it, the ongoing task of conducting a digital marketing audit can sometimes feel like solving a jigsaw puzzle without looking at the box. From free to professional versions, there are now many products on the market that boast [Read More]
