5 Tips On Creating Customer Buying Personas


Tony Zambito, one of the leading experts in buyer insights research, has defined customer, or buyer, personas as: “… research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.” (http://tonyzambito.com/buyer-persona-original-definition-matters/) They are the best way to determine if you’re [...]