content

5 Types of Content Needed for a Successful Content Marketing Strategy

2019-12-09T11:09:49+00:00

The right content can help you engage your target market and improve conversions. It’s important to have a clearly defined content marketing strategy to ensure you reach the right people in the right way. Here are the top 5 types of content you should include for a successful content marketing strategy. 1. Blog Posts Blog posts are a great way [...]

5 Types of Content Needed for a Successful Content Marketing Strategy2019-12-09T11:09:49+00:00

4 Content Marketing Mistakes You Could Be Making

2022-03-10T10:10:10+00:00

Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes [...]

4 Content Marketing Mistakes You Could Be Making2022-03-10T10:10:10+00:00

Six Steps to Successful Sales Funnel Content Creation

2018-06-24T12:34:41+01:00

Do you buy everything you see advertised? Or everything you see on display in a shop window or on a website? Most of the time your answer will ‘no’ because that’s not how we shop. We’d quickly run out of money for starters, and research shows that 81% of shoppers conduct online research before making big purchases and B2B researchers [...]

Six Steps to Successful Sales Funnel Content Creation2018-06-24T12:34:41+01:00

Free Webinar: Using Content in Your Social Media Strategy

2016-12-10T17:15:54+00:00

The Oxford College of Marketing are delighted to continue their practical webinars into May. This month we are focusing on the role of content as part of a social media strategy and plan. The webinar will be held on Friday 20th May 2016 at 12.30pm (BST) and is free for anyone to attend. Content is anything that can be expressed [...]

Free Webinar: Using Content in Your Social Media Strategy2016-12-10T17:15:54+00:00

Five Top Tips For Writing Effective Long-Form Content

2017-11-09T13:22:27+00:00

When it comes to content marketing, longer articles are extremely useful if something needs to be explored, intrigued consumers require more information on complex questions or a more digital market is in need of educating on more complex subjects. With a growing digital industry, the majority of audience members turn to online sources, such as Google, to find answers to [...]

Five Top Tips For Writing Effective Long-Form Content2017-11-09T13:22:27+00:00