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How To Monitor Competitor Activity: Five Simple Tools To Use

2018-10-03T08:42:54+01:00

As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]

How To Monitor Competitor Activity: Five Simple Tools To Use2018-10-03T08:42:54+01:00

Porter’s Five Forces Model: Analysing The Competitive Environment In Marketing

2016-12-10T17:15:55+00:00

When it comes to analysing the competitive environment, one of the most effective and commonly used models is Porter’s Five Forces. The forces in the model include: Suppliers: Bargaining Power Suppliers have a certain level of power over the company, based on their pricing and terms of supply. For example, if there are less suppliers than buyers then this allows [...]

Porter’s Five Forces Model: Analysing The Competitive Environment In Marketing2016-12-10T17:15:55+00:00