Porter’s Five Forces Model: Analysing The Competitive Environment In Marketing

2016-12-10T17:15:55+00:00

When it comes to analysing the competitive environment, one of the most effective and commonly used models is Porter’s Five Forces. The forces in the model include: Suppliers: Bargaining Power Suppliers have a certain level of power over the company, based on their pricing and terms of supply. For example, if there are less suppliers than buyers then this allows [...]