Why Partnerships Between Marketing and Procurement Are Vital

2016-12-10T17:16:11+00:00

Marketing Week has recently reported that marketing teams are losing their footing in agency negotiations, with executives turning to procurement staff when finalising decisions. The facts of the article were based on a survey undertaken by 43 members of the Worldwide Federation of Advertisers, with members including large corporations such as Coca-Cola, Unilever and McDonald’s. The survey revealed that over [...]