Developing a Cross Channel Communications Strategy

2021-10-29T12:09:07+01:00

As digital marketing has evolved, it has brought with it a plethora of new channels on which marketers can communicate and reach new audiences. Marketers originally thought that choosing between these channels and selecting the best one for the business was the aim, but in recent years the method of ‘cross channel communications’ has come to light. Businesses no longer [...]