Understanding The Four Main Influences on Consumer Buying Behaviour

2018-06-24T12:13:57+01:00

In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging these influential factors is what makes these efforts highly successful. When we choose to buy something, we typically go through [...]