All You Need To Know About The 10Cs Of Digital Marketing

2022-03-09T09:50:23+00:00

Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good news is that there is a model that allows you to plan AND review your competitors. As marketing adapted to [...]

All You Need To Know About The 10Cs Of Digital Marketing2022-03-09T09:50:23+00:00

What Is Mendelow’s Matrix And How Is It Useful?

2020-08-01T13:36:23+01:00

Stakeholders are important to identify and to manage in order for our businesses and/or projects to have a high chance of success, but how can we ensure we use our limited resources - time and money - in an efficient way?  This is where Mendelow's Matrix can help make our lives easier and more focused. Introducing Mendelow's Matrix Mendelow (1991) [...]

What Is Mendelow’s Matrix And How Is It Useful?2020-08-01T13:36:23+01:00

How to Undertake the Perfect SWOT Analysis

2018-06-24T11:54:12+01:00

In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities and Threats, it is a tool commonly used by businesses when future planning. Figure 1 shows how a SWOT is laid out. A SWOT analysis is used [...]

How to Undertake the Perfect SWOT Analysis2018-06-24T11:54:12+01:00