Why do we need another model? A key part of being an effective marketer is using a framework to plan your marketing. Indeed, it is this ability to plan using a structured approach that can set you apart. The good [Read More]
Stakeholders are important to identify and manage in order for our businesses and/or projects to have a high chance of success. The project or idea can be affected by those stakeholders involved, and also how the project can in turn [Read More]
How to Undertake the Perfect SWOT Analysis In the world of marketing, a SWOT analysis doesn’t mean Special Weapons and Tactics teams based in the United States (although that would be rather exciting). It’s an acronym for Strengths, Weaknesses, Opportunities [Read More]
