AI is in the tools you use, the content you see and probably somewhere in your workflow already. When it comes to generative AI for marketers, expectations are shifting quickly. But here’s the thing, most marketers aren’t using it particularly [Read More]
The question of AI replacing creative jobs has become one of the most repeated narratives in technology and marketing. Each new tool release appears to confirm the fear. AI can now write articles, generate images, design layouts and suggest campaign [Read More]
“AI” has become the star of every marketing technology pitch. Platforms promise intelligence, learning, and game-changing results. But not every tool that claims to use AI truly does, many are driven by automation in marketing, which is reliable and powerful [Read More]
AI isn’t just changing how we create conten, it’s changing how we find it. One of the most talked-about tools leading this shift is Perplexity, the AI-powered search engine that delivers direct, cited answers instead of endless lists of links. [Read More]
How does AI support marketing? By giving teams smarter tools for targeting, content and performance, AI helps marketers work more efficiently while leaving strategy, creativity and judgement to humans. Here are three clear ways AI can support marketing teams, explaining [Read More]
AI content tools like ChatGPT and Claude can help you scale faster, but without the right AI brand voice guidelines, your messaging can quickly drift off-brand. A clear and structured approach to tone, phrasing and prompts is key to ensuring AI-generated [Read More]
As the marketing landscape continues to evolve, staying ahead isn’t just an advantage; it’s a necessity. This series of MarTech club webinars will transform your marketing strategy, embracing personalisation while navigating the increasingly stringent data privacy regulations. We’ll also focus [Read More]
Get to grips with the top 5 ai marketing trends set to define 2024 in our latest webinar. Led by digital marketing expert Robyn MacMillan, we cover in-depth analysis, real-world examples, and practical strategies to leverage these trends for marketing [Read More]
Watch our latest webinar that explores how to utilise AI tools to create content for marketing processes and social media campaigns. AI has had a profound impact on content creation for marketers, providing a significant boost to their efforts. One [Read More]
