Oxford College of Marketing Blog

Oxford College of Marketing Gains 14 More Prestigious CIM Commendations

2018-06-24T11:07:16+00:00

Oxford College of Marketing have followed up their recent examination success and have been rewarded by The Chartered Institute of Marketing (CIM) with a further 14 prestigious commendations. The College achieved an overall pass rate of 95% for the recent December 2017 assessment board, which included 100% pass rates across 15 CIM and CAM modules. CIM has recognised this achievement [...]

Oxford College of Marketing Gains 14 More Prestigious CIM Commendations2018-06-24T11:07:16+00:00

Evaluating Strategic Options Using SAF Strategy Model

2018-06-24T11:08:29+00:00

When it comes to formulating a strategy for your business, it can often be difficult to select the right one, never mind actually implementing and assessing that strategy’s usefulness and effectiveness. So, how do you choose? The first thing you need to do is decide on a criterion by which to assess your options and a useful approach is to [...]

Evaluating Strategic Options Using SAF Strategy Model2018-06-24T11:08:29+00:00

Webinar: What’s Happened To Facebook? The Key Changes Marketers Need To Know

2018-06-24T11:09:18+00:00

Join us on Wednesday 28th February at 12.30pm (GMT) for our latest practical marketing webinar where Laura Boundy, a freelance marketing professional, discusses the impact of the latest Facebook algorithm changes. Last month Mark Zuckerberg announced a major Facebook algorithm change that will transform the way that businesses use the platform in the future. The changes see Facebook heading back to its social network roots, [...]

Webinar: What’s Happened To Facebook? The Key Changes Marketers Need To Know2018-06-24T11:09:18+00:00

OXCOM Students Score Exceptional CIM Exam Results!

2018-06-24T11:09:51+00:00

Oxford College of Marketing are celebrating another superb set of CIM exam results with students achieving a 95% pass rate for both CIM and CAM December 2017 exam board. This compares to the global average pass rate reported by CIM of 84%. Our reputation for delivering outstanding examination results has continued, with students achieving a 95% pass rate across the [...]

OXCOM Students Score Exceptional CIM Exam Results!2018-06-24T11:09:51+00:00

4 Content Marketing Mistakes You Could Be Making

2018-06-24T11:13:34+00:00

Content marketing is one of the most effective marketing strategies that we can use today, but if done wrong, it can often do more harm than good. So, if you think that content marketing is just writing any old blog post and posting it online, then you might want to read on to find out about the content marketing mistakes [...]

4 Content Marketing Mistakes You Could Be Making2018-06-24T11:13:34+00:00

OXCOM Student Vimal Patel Wins CIM Worldwide Top Student Award!

2018-06-24T11:12:18+00:00

This year’s CIM Graduation Ceremony was a day of celebration for everyone, but for Vimal Patel, it was particularly special. The OXCOM student not only graduated with a CIM Professional Postgraduate Diploma in Marketing, but he also received the CIM Worldwide Top Student Award for 2017. This award was in recognition for achieving the highest overall mark for the Professional [...]

OXCOM Student Vimal Patel Wins CIM Worldwide Top Student Award!2018-06-24T11:12:18+00:00

Webinar: The New Frontier of a Marketing Team

2018-06-24T11:12:32+00:00

Join us on Wednesday 13th December at 12.30pm (GMT) for our latest practical marketing webinar where Scott Allen, UK CMO of global tech giant, Microsoft will discuss the importance of evolving your marketing team. The role of a marketer in the modern day is ever changing, the days of switching from event planning to newsletter writing are speedily passing by. Instead, corporations now demand [...]

Webinar: The New Frontier of a Marketing Team2018-06-24T11:12:32+00:00

Should We Question Traditional Strategic Marketing Planning Models?

2018-06-24T11:13:57+00:00

Throughout my many years of teaching strategic marketing planning, the bedrock of the planning structure has been a formalised approach encapsulated by SOSTAC® (PR Smith, 1995). This essentially argues that planning of ANY kind (so not just strategic marketing planning) should be a structured approach, based on carrying out the following steps: Situation Analysis (where are we now?) Objectives (where [...]

Should We Question Traditional Strategic Marketing Planning Models?2018-06-24T11:13:57+00:00

3 Key Customer Experience Metrics You Should Be Measuring

2018-06-24T12:34:06+00:00

Customer experience metrics help you measure the experiences your customers are having when it comes to your customer service and interactions with your brand, and it’s a good idea to monitor these at all times to help drive customer satisfaction. No matter what sphere your business is in, it is now more important than ever to be constantly measuring your [...]

3 Key Customer Experience Metrics You Should Be Measuring2018-06-24T12:34:06+00:00

How to Create Middle of the Funnel (MOFU) Content for Lead Generation

2018-06-24T11:16:10+00:00

Raise your hand if you’ve ever defined a problem or opportunity but then struggle to work out quickly and easily what the options are and how they compare? I imagine a few hands went up there, or you imagined you raised your hand so you didn’t look like a weirdo in the office. I ask this question because this is [...]

How to Create Middle of the Funnel (MOFU) Content for Lead Generation2018-06-24T11:16:10+00:00
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