Oxford College of Marketing Blog

Know Your Marketing Models: AIDA

I’ll confess right now: I love the AIDA model. It’s one of those, ‘This is so obvious’ models that it’s easy to dismiss it. Indeed, it frequently gets dismissed and ridiculed. But ignore that criticism. Let me take you through it and help you realise the genius behind its simplicity and, more importantly, how it’s laid the foundation stone for [...]

Know Your Marketing Models: AIDA2020-07-13T10:39:40+01:00

Finding The Right Customers With The STP Model

As marketers, to satisfy customers we tailor our marketing activities to meet their needs. This sounds a simple concept until we consider that our market consists of all people or businesses potentially interested in our products and services. It stands to reason there will be a range of different needs across just one market – so which of those customer [...]

Finding The Right Customers With The STP Model2020-07-13T10:32:53+01:00

Student Stories: The Path To Chartered Marketer

After graduating successfully with a CIM Diploma in Marketing Professional, Oxcom student Jack Hardy continued his professional development to become a Chartered Marketer. Jack now shares his experiences of studying as well as the benefits of gaining Chartered status. Jack's Story You might be reading this to see if becoming a Chartered is worth your time. Without a doubt, it [...]

Student Stories: The Path To Chartered Marketer2020-06-15T15:19:09+01:00

SEO Basics for Content Editors

This guide is a simple how to do SEO basics for content editors who use a content management system (CMS) – such as Wordpress - to edit websites for their organisation. For some CMS systems, it may not be possible to edit certain areas of content discussed and they may need support from IT and web developers. Keyword Selection Every [...]

SEO Basics for Content Editors2020-07-13T10:32:28+01:00

OXCOM Students Celebrate Fantastic CIM Assessment Results!

Our students are celebrating another set of fantastic assessment results, achieving a 94% pass rate for the April 2020 CIM assessment board! This compares favourably to the CIM global average pass rate of 88% and was Oxford College of Marketing’s largest assessment cohort to date, demonstrating their status as the UK’s leading marketing college. We are delighted to continue our [...]

OXCOM Students Celebrate Fantastic CIM Assessment Results!2020-06-05T08:58:24+01:00

Marketing Unlocked: Join Our 4-week Marketing Webinar Programme

As the UK begins to emerge from lockdown, Oxford College of Marketing is continuing its efforts to support the marketing community as we start to look towards recovery. After the overwhelming and positive response to our Lockdown Lunch and Learn webinar programme, we are delighted to announce we are offering a further 4-week programme designed to equip marketers with the [...]

Marketing Unlocked: Join Our 4-week Marketing Webinar Programme2020-06-29T12:15:34+01:00

Lockdown Lunch and Learn: Join Our Free Marketing Webinar Programme

In these unprecedented times, many individuals are adjusting to new ways of working as well as organising their time in different ways. This can also present an opportunity to invest in yourself; including learning new skills and disciplines to support your career. To support our students and the wider marketing community, Oxford College of Marketing has created a 6-week webinar [...]

Lockdown Lunch and Learn: Join Our Free Marketing Webinar Programme2020-06-14T16:08:51+01:00

11 Top Tips for Increasing Motivation to Study

Most students need help increasing motivation to study from time to time. There are so many, less mentally taxing things you could be doing and it’s easy to get distracted or tempted by something else more enjoyable. Our top tips are here to help you put an end to procrastination and get motivated to study. 1. Understand why you’re procrastinating [...]

11 Top Tips for Increasing Motivation to Study2020-03-30T10:57:11+01:00

How To Successfully Implement an Automated Email Programme

Watch our latest practical marketing webinar where Stephen Pratley shows the potential of automated email campaigns to nurture leads and grow online sales. Implemented Your Automated Email Programme A chasm exists between Marketing and Sales in many organisations with neither side taking prospects from “interested” to “ready to buy”. This webinar shows how simple technology can close some of that gap. [...]

How To Successfully Implement an Automated Email Programme2020-03-27T08:51:45+00:00

Oxford College of Marketing Gains 12 Additional CIM Commendations

We’re delighted to announce that the College has been awarded 12 additional commendations from The Chartered Institute of Marketing. This is in recognition of our outstanding results for the December 2019 assessment board. CIM Commendations are presented to accredited study centres that deliver exceptional academic standards, achieving pass rates of 90% or more for a specified module. This is also [...]

Oxford College of Marketing Gains 12 Additional CIM Commendations2020-03-16T09:16:27+00:00