Webinar: How Marketers Can Drive Sustainability

Watch our latest practical marketing webinar where Edmund Bradford looks at how marketers can drive sustainability.  Importance of Sustainability in Marketing There has been an explosion of interest in sustainability. Over $30 trillion has now poured into sustainable companies from investors. Governments around the world are laying out decarbonization targets, companies like Unilever are demanding much more action from their [...]

Webinar: How Marketers Can Drive Sustainability2021-05-21T08:18:57+01:00

Oxford College of Marketing Partner with JAYE Malta Foundation

Oxford College of Marketing (Oxcom) are delighted to announce a new partnership with Junior Achievement Young Enterprise (JAYE) Malta Foundation.  As a member of Junior Achievement (JA) worldwide, JAYE Malta Foundation aims to equip young people with the business skills needed to succeed through a variety of practical, educational programmes. These programmes aim to inspire young people to develop their [...]

Oxford College of Marketing Partner with JAYE Malta Foundation2021-05-10T09:48:17+01:00

Selecting the Right Digital Marketing Channels for Your Business: The Validity, Reliability, Effectiveness and Applicability (VREA) Framework

There are a number of ways marketers can reach consumers. With the proliferation of digital technology, the choice can be overwhelming. So, how do you decide which digital marketing channels to use? Let’s take a look.  Selecting digital marketing channels doesn’t have to be complicated; the VREA framework (Validity, Reliability, Effectiveness and Applicability) can help you identify where you should [...]

Selecting the Right Digital Marketing Channels for Your Business: The Validity, Reliability, Effectiveness and Applicability (VREA) Framework2021-04-23T12:06:04+01:00

Top LinkedIn Features You Need to Use

With 772 million users worldwide, LinkedIn is the must-have social platform for professionals and businesses alike. The platform helps organisations promote themselves and source the best talent. Recently, a host of new and exciting features have been added to LinkedIn. In this post, we take a look at 3 of the best and why you should be using them.  LinkedIn [...]

Top LinkedIn Features You Need to Use2021-04-14T09:55:01+01:00

Three ways to use Hofacker’s 5 Stages of Information Processing

In 2000, Professor Charles Hofacker published his book, ‘Internet Marketing’. To set this into context, in the year 2000 the Office for National Statistics reported that 1 in 4 households in the UK was now using the internet, having doubled since 1999. In other words, the internet was still ‘new’ and websites fairly basic. Therefore, when Hofacker published his book, [...]

Three ways to use Hofacker’s 5 Stages of Information Processing2021-04-06T11:10:11+01:00

Tuning into Search Engine Optimisation: OXCOM Features On The Logros Show 

As we look back on the one-year anniversary of the first lockdown in the UK, it’s hard to believe how accustomed we have all become to using digital channels, services and methods of communications. At the time that many segments of the market were strapping into their first Microsoft Team and Zoom sessions, businesses across the world realised that they [...]

Tuning into Search Engine Optimisation: OXCOM Features On The Logros Show 2021-03-18T10:02:16+00:00

Oxford College of Marketing Gains 17 Commendations From CIM

Oxford College of Marketing are delighted to be awarded 17 new commendations from The Chartered Institute of Marketing in recognition of our excellent academic standards across the teaching and assessment support for CIM qualifications. CIM Commendations are only awarded to accredited study centres that deliver exceptional academic standards, achieving pass rates of 90% or more for a specified module within [...]

Oxford College of Marketing Gains 17 Commendations From CIM2021-03-09T08:20:52+00:00

What is Clubhouse?

Clubhouse is an audio-only social media app launched by Paul Davidson and Rohan Seth. According to the website, it’s a “new type of social network based on voice—where people around the world come together to talk, listen and learn from each other in real-time.” Founded in spring 2020 and reportedly valued at $100 million at the time, users had climbed [...]

What is Clubhouse?2021-03-03T10:13:05+00:00

OXCOM Students Celebrate A Superb 96% Pass Rate For CIM Assessments

Oxford College of Marketing students are celebrating a fantastic set of results for the recent CIM assessment board. Students achieved a 96% pass rate across all CIM qualifications, comparing favourably to the over CIM pass rate of 89%. Despite challenging times that have faced our students over the last 12 months, we are delighted with such a brilliant set of [...]

OXCOM Students Celebrate A Superb 96% Pass Rate For CIM Assessments2021-02-11T21:44:01+00:00

Branding: Does Size Matter? (Webinar)

Watch our latest practical marketing webinar where Andy Cridland looks at building a successful brand on a limited budget.  Branding Building Regardless of Business Size  Is a strong brand only for big companies with big budgets? The answer is no. Whether you’re a big global business, or a small local independent, B2B or B2C, a strong brand is achievable and can [...]

Branding: Does Size Matter? (Webinar)2021-02-21T17:43:35+00:00