Oxford College of Marketing Blog

Webinar: Looking To Increase Your Marketing Performance? It’s Time to Embrace Automation

Marketing automation is changing the face of modern marketing, enabling marketers to build one-to-one cross-channel journeys whilst streamlining their marketing communications with automated processes. Managing all of your channels in one place allows a complete picture of digital interactions across your social, email, web and digital platforms. Join us at 12:30pm on Thursday 7th March for our latest practical marketing [...]

Webinar: Looking To Increase Your Marketing Performance? It’s Time to Embrace Automation2019-02-20T13:29:32+01:00

Delivering Campaign Success: Moving Beyond Traditional KPIs

Today, marketing professionals have access to more data than ever before. Digital marketing is providing quantifiable measures and KPIs across channels covering interactions with customers, behaviour, choices, feelings, purchasing history, etc. At the same time, technology has significantly evolved, allowing us to collect, process and utilise data at any stage of planning and delivery of integrated campaigns. What is interesting [...]

Delivering Campaign Success: Moving Beyond Traditional KPIs2019-04-13T12:12:08+01:00

OXCOM Students Celebrate Superb CIM Assessment Results

Oxford College of Marketing students today are celebrating an exceptional set of results for the recent CIM assessment board. Students achieved a 95% pass rate across all CIM qualifications, from Foundation Certification through to Marketing Leadership Programme. The results also compare favourably to the CIM global average pass rate, which was 85%. We are delighted to have maintained our reputation for [...]

OXCOM Students Celebrate Superb CIM Assessment Results2019-03-04T09:56:49+01:00

Webinar: The Skills Of The Modern Marketer And Focusing On Your Personal Career Strategy

Join us on Thursday 31st January at 12.30pm for our latest practical marketing webinar, where Scott Allen will be looking at the changing skill set needed for the modern marketer and how you can develop your own career strategy. Modern Marketing can often mean different things to different people.  One thing is clear, the marketing team of today is very [...]

Webinar: The Skills Of The Modern Marketer And Focusing On Your Personal Career Strategy2019-01-22T09:27:36+01:00

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)

Social media is an increasingly popular channel for digital marketing activities.  It’s ability to reach wide audiences, in a targeted and engaging way, has encouraged many organisations to build this channel into their digital marketing plans.  Social media can help drive awareness, drive brand engagement and has a lot more offer – but how do we know that we are [...]

How To Avoid Vanity Metrics When Measuring Social Media (And What To Use Instead)2018-12-03T12:03:16+01:00

Strategic Marketing, Tactical Marketing: Definitions And Differences

We are often asked about the difference between Strategic Marketing and Tactical Marketing. They are two different business areas. If you wish to have a successful career in marketing, it is vital that you understand the differences between them, what they both are, and how they work together. In this blog post, we'll look to help you better understand the two [...]

Strategic Marketing, Tactical Marketing: Definitions And Differences2018-12-07T22:51:57+01:00

Webinar: Exit Intent & Basket Remarketing – Letting Data Drive Your Strategy

Join us on Friday 9th November at 12.30pm (GMT) for our latest practical marketing webinar where ecommerce expert, James Gurd, will look at how to use exit intent to effectively re-engage users looking to leave your website. With the average ecommerce conversion rate around 2-3% and shopping basket abandonment rates typically above 60%, every single ecommerce website has conversion inefficiencies that need [...]

Webinar: Exit Intent & Basket Remarketing – Letting Data Drive Your Strategy2018-10-31T12:06:42+01:00

How To Monitor Competitor Activity: Five Simple Tools To Use

As marketers, we need to constantly monitor competitor activity and analyse it. Even substitute competitors can provide a hive of interesting opportunities and threats to respond to. The digital landscape provides us with a host of useful and simple tools to keep on top of what our competitors are up in cyberspace. Learning what they do well and not so [...]

How To Monitor Competitor Activity: Five Simple Tools To Use2018-10-03T08:42:54+01:00

Oxford College of Marketing Gain 11 Additional Commendations From CIM

Oxford College of Marketing is delighted to be awarded 11 further Commendations for excellent academic standards by Chartered Institute of Marketing. The honours have been presented for the recent July 2018 CIM assessments, where the College achieved a 95% pass rate. Commendations are only awarded to CIM Study Centres who gain a pass rate of 90% or more for an [...]

Oxford College of Marketing Gain 11 Additional Commendations From CIM2018-09-30T16:10:51+01:00

Webinar: Three Tips To Improve Online Customer Experience

Join us on Friday 21st September at 12.30pm (BST) for our latest practical marketing webinar where Digital Marketer, Sue Ollerhead, will discuss three practical tips to help improve your online customer experience. Increasing customer demands, response-time ratings and the power of peer-to-peer reviews are just some of the factors that are leading companies everywhere to invest in their online customer experience. [...]

Webinar: Three Tips To Improve Online Customer Experience2018-09-11T14:05:59+01:00
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