Sales and Marketing Management Articles

The Art of Winning Back Lost Customers

2016-12-10T17:16:03+00:00

It’s inevitable in sales that you will win some and you will lose some. Not every customer is aligned with your company’s thinking and sometimes it just wasn't meant to be. But for the most part, these lost customers don’t have to stay that way. It just takes some strategic sales management to turn the situation around and win back [...]

The Art of Winning Back Lost Customers 2016-12-10T17:16:03+00:00

The Important Role of Sales In An Organisation

2016-12-10T17:16:05+00:00

In any organisation, the sales department plays a pivotal role in the success of the business. The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs. Here are some of the key ways in which sales impact the organisation’s success: Sales [...]

The Important Role of Sales In An Organisation 2016-12-10T17:16:05+00:00

Sales Prospecting In The Digital World

2016-12-10T17:16:06+00:00

The digital shift is well and truly upon us. It’s been promised (or threatened, depending on your view point!) for the last few decades, and in 2014 we can officially declare ourselves in the ‘digital age’. So what does that mean for sales and marketing professionals? As daunting as the prospect of digital may seem to some, it is actually [...]

Sales Prospecting In The Digital World 2016-12-10T17:16:06+00:00

Understanding The Four Main Influences on Consumer Buying Behaviour

2016-12-10T17:16:06+00:00

In any business to customer (B to C) situation, there are four main factors that will influence a buyer’s decision to make the sale, and understanding these factors allows us to integrate them in our sales and marketing efforts. Leveraging these influential factors is what makes these efforts highly successful. When we choose to buy something, we typically go through [...]

Understanding The Four Main Influences on Consumer Buying Behaviour 2016-12-10T17:16:06+00:00

Why The Relationship Between Sales and Marketing Needs To Improve

2016-12-10T17:16:07+00:00

For many years now there has been debate as to whether sales and marketing are completely separate entities working in competition with each other, or are just two sides of the same coin equally contributing to the same outcome. In most companies, the sad reality is that marketing and sales departments often don’t actually communicate, let alone work together to [...]

Why The Relationship Between Sales and Marketing Needs To Improve 2016-12-10T17:16:07+00:00

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