As we look back on the one-year anniversary of the first lockdown in the UK, it’s hard to believe how accustomed we have all become to using digital channels, services and methods of communications.
At the time that many segments of the market were strapping into their first Microsoft Team and Zoom sessions, businesses across the world realised that they needed to be found online by the millions of people that were very suddenly, at home.
Last month the Oxford Professional Education Group was invited onto The Logros Show on Unity Radio to discuss why marketing plans have never been so important. With a focus on how all organisations need to be agile and responsive in their approach to marketing, Sue Ollerhead joined other marketing professionals for a virtual panel with Lee Dinsdale, a business strategy coach to discuss the key issues.
With over 3.5 billion searches made every day on Google, most businesses are looking to be found and the need to have a search engine optimisation strategy is clear. More customers, leads or service users and efficient and streamlined processes is a priority for so many of us and this is where SEO is valuable in increasing ranking and making our websites easy to find. Our lives changed very quickly in 2020 and offering a clear, consistent and engaging customer experience. As lockdown restrictions ease and new models emerge in terms of how we work, social, holiday, interact, building trust will be key as we look to stand out and apart from competitors.
SEO is an ongoing process and with ever-changing algorithms, can seem overwhelming and complex to business who are running the day-to-day business. The show was a great opportunity to discuss how this can be broken down into a series of manageable off-page and on-page tactics.
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