Improve your marketing knowledge and study skills this summer by joining OXCOM’s free summer marketing study programme. This eight-week webinar programme is designed to provide key study advice as well as getting you up-to-speed on key digital marketing aspects, all before our CIM courses start late September.

Our summer study programme is free for anyone to join and open to studying or non-studying students. All the webinar dates and details are listed below with links to add reminders directly to your calendar. Don’t worry if you miss any, we’ll post the recordings here too.

Why Email Marketing is your BFF – 29th June 12.30pm

Email can be one of the most effective communication methods, but many businesses are failing to get the basics right. See how you can improve your email programmes with this webinar.  Listen again to the webinar here.

Harvard Referencing – 8th August 1pm

Many students find correctly referencing their assessments difficult, especially those who have been away from education for a period of time. This webinar will guide you on how to use Harvard Referencing in CIM assessments as well as providing you with the opportunity to ask any questions you might have.

Listen again to the webinar here.

Top Tips for Balancing Work, Play and Studying – 13th Aug 12.30pm

It can be hard to strike a balance when choosing to study while working too. This webinar is designed to give you some useful hints and tips as to how you can maximise your study time as well as balancing your life outside of your studies too.

Listen to the webinar again here.

The Digital World – 23rd August 12.30pm

The world of digital marketing and technology changes rapidly. This webinar will give you an overview of current and future developments in digital technology as well as their potential impact on your marketing team.

Listen to the webinar again here.

Planning Digital Campaigns – 27th August 12.30pm

Failing to plan, is planning to fail. This webinar is designed to help you improve your digital marketing campaign plans through using a tried and tested framework. You’ll gain an understanding of how the key elements work together to develop a successful campaign.

Listen to the webinar again here.

The Digital Consumer – 4th September 12.30pm

Digital technology has dramatically changed consumer behaviour in the past 5 years alone. This webinar will give you insights into key changes in consumer behaviour and the buyer journey. You will also gain an understanding of the demands consumers now have in terms of their interactions with organisations.

Listen to the webinar again here.

Key Analytics Reports and KPIs – 9th September 12.30pm

Data analysis is a key skill for any marketer. This webinar is designed to provide an introduction to some of the key reports found in Google analytics. We’ll look at where such reports can be located, the data they provide and how the data can then be used.

Listen to the webinar again here.

If you have enjoyed our summer marketing study programme, why not find out more about our suite of marketing qualifications and courses. Get in touch with us today or email the team