Watch our latest practical marketing webinar where inbound marketing expert Alex Hutson, looks at how you can successfully create a marketing measurement system using Google Analytics.

It is now more important than ever for marketers to demonstrate the ROI of their activities. This webinar will provide a step-by-step guide to setting up a robust marketing measurement system using Google Analytics for your digital campaigns.

Creating A Measurement Plan Using Google Analytics

During this practical webinar, you’ll learn how to create both a measurement and implementation plan. From selecting the KPIs that matter to identifying the data segments that will generate the most useful insights, this webinar will take you through the planning process as well as the key implementation steps.

You will be guided through best practice in setting up Google Analytics for measuring campaigns. This webinar will enable you to understand:

• How to set up Google Tag Manager
• How to align Google Analytics goals with your KPIs
• Defining macro and micro goals
• Setting up goals and goal values
• Creating reports

Alex Hutson has a background in VAT and Tax Inspection, giving him an investigative edge when it comes to data-driven marketing campaigns. He is a Hubspot Certified Trainer and has supported start-ups, large businesses, charities as well as local governments in executing their digital marketing activities. Alex also is a lecturer for Oxford College of Marketing.

Watch Now

You can watch the webinar here.

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