Webinar: A ‘Crisis of Trust’ in Social Media – The Potential Implications for Marketers and the Media

  • Crisis In Trust In Social Media

Join us on Friday 23rd March at 12.30pm (GMT) for our latest practical marketing webinar where Brad Young, Head of Financial Category Partnerships at Time Inc. UK, discusses the implications on brands of consumers increasing distrust of social media.

From Russian Sabotage to fake news and clickbait, it’s not hard to see why in its most recent ‘Trust Barometer’ survey, Edelman found that social media companies have lost the trust of most of the public. The survey reports only a quarter of the UK population suggest they now trust social media as a source for news and information. Where social media companies were once seen as champions of free speech and democracy, they are now seen as not taking enough responsibility for key issues including extremism, fake news, and cyberbullying.

Why The ‘Crisis Of Trust’ In Social Media Matters

Aside from the societal impact, why does all this matter for marketers and their brands? Should they now be looking more closely at the ‘context’ their brand appears in, or simply focus on efficiently buying the right audience whatever the environment? What are the implications for the content that brands themselves produce?

During this webinar, Brad will look at address these questions as well as providing a view on practical implications for marketers of the current media landscape. Brad Young has over 25 years’ experience in the advertising and media world, including Publicis agency group, the Daily Mail and most recently at Time Inc. UK.

How to Register

To register your place for this webinar on Friday 23rd March at 12.30pm (GMT), simply complete our short sign up form. All registered guests will also receive the recording after the event via email.

To find out more about The Oxford College of Marketing and our portfolio of marketing courses, get in touch with our team by calling +44 1865 515255 or emailing enquiries@oxfordpeg.com.

 

2018-06-24T11:06:48+00:00
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