Oxford College of Marketing are delighted to announce that we will commence delivery of the new CIM Digital Diploma in Professional Marketing from September 2017. This exciting new degree-level qualification is the CIM new professional standard in Digital Marketing.
Developed following extensive global research, the CIM Digital Diploma in Professional Marketing is designed to progression from other Level 4 digital marketing qualifications. It offers learners the opportunity to extend their digital marketing knowledge at a strategic level as well as supporting decision making within a digital context.
What does the CIM Digital Diploma in Professional Marketing cover?
The new qualification focuses on three key digital areas: digital strategy, digital customer experience and digital channels. Students will learn about the importance of digital customer experience and the tools businesses can use to optimise their own customer journeys. The new qualification also covers a variety of digital channels available to marketers, how they can be incorporated into campaigns and fully optimised. Learners will additionally understand how an organisation can implement digital marketing capabilities into their strategic marketing planning.
Who is the qualification for?
The new qualification is aimed at those working in an operational marketing or management role and wish to develop their understanding of digital marketing practices. They will be tasked with managing digital activities and integrating these into the overall marketing plan.
What the experts say
Digital agency owner and Oxford College of Marketing course leader, Red Barrington, says “The CIM Digital Diploma in Professional Marketing is a great stepping stone from other Level 4 digital marketing qualifications. It builds on the knowledge students may have of digital tools and starts to consider these from a more strategic perspective”
Want to know more?
If you’d like to find out more about this new qualification, you can register for our free introductory webinar on 28th July at 12.30pm (BST). During the webinar, our course level manager will discuss the module in more detail and answer any questions that you might have.
To register your place for this webinar, simply click here.
You can also get in touch with one of our course advisors by calling 01865 515255 or emailing firstname.lastname@example.org.