We believe that making a connection with your tutor is crucial when studying via distance learning. Being able to put a face to a voice on a webinar, understand their passion for marketing and even finding out a bit more about them outside the online classroom can help to create a successful working partnership.

We’ve started a series of blog posts to help you get to know our first-class teaching team a little better. Find out who likes a chip sandwich, likens their marketing career to two Hollywood blockbusters as well as giving you some top studying tips too.

Alison Cheeseman is a senior assessment tutor for Oxford College of Marketing, working across multiple modules. Alison currently lives out in sunny Australia, supporting students from around the globe. Our distance learning students are used to hearing Alison’s dulcet Scottish tones on our weekly subject webinars, but we thought it was time to get to know her a little more.

Alison Cheeseman

Sum up your marketing career using a Hollywood film

My love of marketing didn’t start until the third year of my undergraduate degree, when I stumbled upon my marketing lecturer and my first ever marketing lecture.  He was such an inspiration, both for the subject area and for the profession.  I knew at that point that I was heading in the direction of marketing and teaching – all I had to figure out was how to get there.

A career in industry had to come first, because my favourite lecturers had provided so much inspiration and insight.  So that’s where my first movie comes into it – Forrest Gump.  Forrest tried many things in true testimony to his now famous quote, “Life is like a box of chocolates, you never know what  you’re gonna get.”  At that point in time I didn’t know how I was going to arrive at teaching, but I knew I was going to have many different adventures in industry before I got there. That was my wonderful box of chocolates!  But academia is all about giving back, to help others achieve their hopes and goals, and maybe that’s where my second movie comes in – Little Women.  This family of strong women was all about helping others, instilled by the values passed on to them by their parents.  I eventually made my way to teaching, and finally I got my chance to give back to the professional that had given me so much, and I’m still enjoying my box of chocolates!

What do you love about teaching with Oxford College of Marketing

Knowing that when I’m sitting at my desk undertaking our weekly webinars, I have students all over the world listening as if they were right beside me!

Tell us your favourite topic to teach and why

I can’t pick just one topic in marketing!!  Metrics would have to be one area, as it helps to demonstrate the worth of marketing, and we’re definitely worth it!

Consumer behaviour is another, as it gets to the heart of marketing – understanding your customer.  Atticus Finch was so right in To Kill a Mockingbird, when he said “You never really understand a person until you consider things from his point of view.  Until you climb inside of his skin and walk around in it.”

Finally, creative approaches would have to be another, as looking at how signifiers and metaphors can be used to create meaning can be so interesting, and the best adverts have such great creativity!

What’s your top 3 tips for students sitting CIM exams?

Read the question and read it again.  Once you think you’ve done enough revision, do some more.  And remember that the CIM examiner could be marking hundreds of exam papers, so make it easy for them to mark yours – think presentation!

What do you like doing when you are not being a marketing guru?

Doing things that involve very little engagement of my brain!  Watching any Sherlock Holmes movies with Basil Rathbone (classic!) and watching any Agatha Christie movie (more classics!) and always with a glass of wine never too far away. I also love walking for miles with my daft dogs and sitting on the beach with my girls.

And finally, what’s your favourite sandwich filling?

Oh as a true Scot I would have to say a chip sandwich with loads of fries and ketchup!!

If you’d like to find out more about our marketing qualifications and studying via our distance learning programmes, then get in touch with one our team today. You can email us Enquiries@oxfordpeg.com or call +44 (0)1865 515255.