Join us on 23 February at 12.30pm (GMT) for the latest in our practical marketing webinars where we focus on personal branding.

With trust in organisations and institutions at an all-time low, it’s more important than ever before to communicate what you stand for and offer as an individual. Your personal brand is an indicator of your trustworthiness, integrity and eligibility. Whether you are starting your career, seeking suitable promotion or recruiting people to join you, your personal brand will influence the outcome.

Julia Hitchens, Author and Personal Brand Strategist will explain how understanding yourself and your expectations provides the compass to navigate your journey to professional fulfilment.

This interactive presentation is intended for marketing professionals that wish to grow their personal brand and realise their full career potential. The webinar will provide insights into the foundation and development of a personal brand strategy and allow the audience to ask questions and take part in the webinar.

During this informative webinar you’ll learn:

  • Why personal branding matters
  • The four dimensions of Persona (Physical, Mental, Emotion and Soul)
  • The eight Key Criteria of the Personal Brand (Purpose, Vision, Values, Mission, Positioning, Proposition, Personality, Audience).

This webinar will enable you to give your personal brand a health check, develop its strengths, be mindful of its challenges and be sure to do yourself justice.

Julia Hitchens is a Chartered Marketer as well as Author and Founder of Verve Brand. She has over 25 years experience in the creative industries, working in advertising, branding, design and marketing and is a Mentor at the University of Greenwich Business Faculty.

To register your place for our webinar on Thursday 23 February at 12.30pm (GMT), simply complete our short sign up form. All registered guests will also receive the recording after the event via email.

To find out more about The Oxford College of Marketing or this webinar series, you can get in touch with our team by calling +44 (0)1865 515255 or emailing