We’re delighted to announce that the new CIM Marketing Leadership Programme is open for applications with The Oxford College of Marketing from 14th November 2016.
The CIM Marketing Leadership Programme is aimed at providing the skills and knowledge that senior marketing professionals need to adopt a future leadership role. It will assist experienced marketers to identify key influences that are expected to be future organisational drivers. The qualification will also support strategic thinking in order to implement organisational change.
How is the CIM Marketing Leadership Programme Structured?
The programme follows the flexible and ‘bite-sized’ approach utilised in other CIM qualifications. Modules can be studied as a self-contained ‘Award’, before then being combined to achieve the full qualification.
The CIM Marketing Leadership Programme encompasses two mandatory modules, ‘Contemporary Challenges’ and ‘Leading Change’, as well as one elective module. Currently, delegates can select from one of two elective modules, ‘Managing Business Growth’ and ‘Consultancy’.